The ad network offers multiple ad formats: Popunder, Display Banner, Native Banner, Webpush,. Adsterra provides an advanced yet easy-to-use advertising and traffic monetization platform empowered with A-class partner care for private and corporate media buyers and sellers. Adsterra is a global advertising and CPA network with a unique Partner Care approach. 15. Choose your traffic type (or link category), check ads you want to remove from your feed (if needed). Adsterra is a well-known name in the industry, offering a comprehensive CPA network solution. The tool focuses on SEO and SEM, resulting in more detailed and precise data collection. This article will explain the clear difference between affiliate marketing vs. We deliver risk. house ranks among the best ones out there. Adsterra CPA network for affiliates hosts the juiciest ones. 2 billion impressions per week. Adsterra CPA Network In-house / Weekly / 21 Reviews / 97 Offers Join Network Adblocker Expired Created 2021/09/08 Preview Landing Page PAYOUT. This nearest Popunder rival has already made a splash, accounting. 1. Cross-platform. This part is devoted to questions related to getting started with the platform. Share your experience in buying or monetizing traffic with Adsterra and get paid for case studies. You gain more ad views without risks of. Among the ad types offered by Adsterra, you will find a range of ad formats:. Discover up to 200 trending CPA offers with a proven conversion track record. We deliver risk-free, superfast payouts to affiliates : Join Now: Introduction to CPI: It is known as Cost Per Instal, or CPI is a fascinating, efficient, and famous marketing tool created by mobile app marketer experts. Our hearty appreciation for all of you who voted for us!Adsterra. In fact, Interstitial ads have accounted for up to 50% of all ad requests in their Social Bar campaigns. It often comes that a minor 10-15% lift is enough to overbid your competition and get the most fruitful traffic. Users can generate revenue by promoting high-converting offers and using customizable content lockers to engage their audience. They define those major traffic segments you target from the start. CPA Goal by Adsterra is a rules-based tool you can apply to CPM or CPC traffic to optimize it by spending and conversion criteria. It was extremely easy to get in, I just waited a few minutes and got accepted. Adsterra will add to your regular payout a 5% surplus equal to your referrals’ earnings. Models: CPM, CPC, and CPA. You will need to follow the next steps: Step 1. To sum up, Adsterra CPA is a fantastic platform to increase your earnings from media buying operations. – Private offers for large affiliates. I'M A. Our expert. Speaking of the CPM model, it is better to launch Gambling, Dating. 1. A game changer, CPA Goal differs from its analog, Target CPA, by a more tailored traffic optimization. Custom Bid is a genuine advertiser’s helper as it allows for selectively bidding higher or lower for ad placement. As a publisher with Adsterra, you can promote CPA, CPM, CPI, CPL, CPC offers with 100% fill-rate and. We offer you: - Best CPA Network 2022 by Sigma Awards - Easy-to-use SSP. You will have an opportunity to pack your affiliate suitcase with loads of premium CPA offers while obtaining a comprehensive review of the Asian traffic costs. Advertisers can access a wide and diverse pool of traffic sources through Adsterra’s partnerships with over 12,000 direct publishers. by Maria Littera August 24, 2023. We offer a selection of top GEOs and traffic slices that match your offers. net 4432. CPC or CPA ads can be much better. Benefits for. , to guide you through the most challenging though exciting part of buying traffic, your first Adsterra campaign setup. Email this Business. To get a better idea of how much it might cost to get started as an affiliate marketer, we’re going to walk you through all the costs associated. We don’t range the Platform’s users to important and unimportant, making our best to help every publisher and advertiser. Nowadays Adsterra is a world-renowned advertising and CPA affiliate network with a unique Partner Care approach. Before you start WordPress monetization: tech aspects to consider. Bids and traffic optimization. by Adsterra Team April 12, 2023. Fast approval and premium live support 24/7. I chose the offer from the N website and decided to send IN traffic. Full transparency and detailed reporting. Copy the unique code to the clipboard. A widely used format, popunder brings impressive CTRs to Black Friday and seasonal sales offers. Cara Pembayaran dan Minimum Payout. We at Adsterra CPA have made risk-free super-fast payout our key differentiator. key benefits for publishers in terms of monetization. To get a better idea of how much it might cost to get started as an affiliate marketer, we’re going to walk you through all the costs associated. What CPM can publishers get with Adsterra Popunders? On Adsterra, publishers make money with a dynamic eCPM rate. They can advise you on the payout amount and bidding tactics and share the most successful affiliate marketing Sweepstakes offers rotating on the Network. You request this unique URL from Adsterra and then put it anywhere: on your web page, mobile app, or use it for making money on social traffic. Read about Affiliate Marketing and other topics on the Adsterra blog. Choose CAMPAIGNS – CREATE to set up a new campaign. Get ready-to-run CPA offers and top GEOs with massive quality traffic for your successful CPA and CPM campaigns. VPN, Utility and Software. As an advertiser. ) You can also choose to select both in the same campaign. We developed our CPA platform with top offers from direct advertisers. They’re like stock market analysts—always on top of trends 😉. Adsterra uses the campaign models of Cost per 1000 Impressions (CPM), Cost per Action (CPA), and Cost per Click (CPC). Profit: $986. A complex conversion requires more thorough work on the campaign. CPA, CPL, CPI, Revshare flow. <br>It offers a broad range of ad formats and payment options, fast. provides you with a user-friendly platform with high and quick rewards, handy. You now have a powerful instrument for improving. VPNs and software. 09. Advertisers at Adsterra can access all types of CPM, CPC, and CPA traffic through In-Page Push ads. Head over to the sign-up page. – Payouts starting from just $5. Benefits for Publishers. Cost-per-mille (CPM): Pay per thousand ad. partners Gambling Betting 170 offers 2 times a week +Join Profit Pixels Crypto Nutra Finance 178 offers Weekly +Join dr. SmartCPM is a bidding algorithm that enters auctions and autoadjusts bids to win top traffic. Share to X. Minimum payout sum is: $5. Advertiser’s VS Publisher’s earnings. It’s fast, SEO-friendly, and Adsterra-friendly. Partners can refer publishers to Adsterra Referral Program and earn 5% of the referred publishers’ earnings for any referred Publisher accepted into the program. I'm going to look at it primarily from the publisher point of view today, but keep in mind that a lot of what I mention will be relevant to both sides of the coin. – Working with CPA, CPI, CPL and. So, with CPL and CPI conversions, you can boldly go for CPA traffic. Adsterra API. Adsterra provides an advanced yet easy-to-use advertising and traffic monetization platform empowered with A-class partner care for private and corporate media buyers and sellers. Such flow usually comes with VPN, Utilities, Sweeps, PIN submits, Applications, Subscriptions verticals. Ui Moderate is designed for educational, technological, informational, documentary, and other niches. Step 8: Click the Icon and add your Adsterra Direct link. Getting in Touch with Adsterra's Customer Care team. Retargeting & RTB algorithms. CPA. The advertisers will be running high quality ad campaigns through Adsterra. With a solid reputation in the industry, they offer a wide range of lucrative CPA offers that are sure to maximize your earnings. Everything you wanted to learn about how to put ads on your website and get paid. We’re happy to be the primary platform for 28K publishers earning $65M annually and 13K advertisers making 1. So, no more waiting, fellow affiliates! Grow faster!The award-winning source of traffic and CPA offers. Today, he’s going to reveal which tactics he uses to make $2000 per month, growing revenues fivefold in only 4 months! Ready, set, go!Adsterra | 4,407 followers on LinkedIn. Updated over a week ago. Adsterra serves two platforms: a CPA network and an ad network. So, if you are looking for a great CPI network, then Adsterra is an amazing choice. Online Advertising, CPM, CPA, CPС. After the user completes it, he gets a pop-up to enter his email. Affiliates may withdraw weekly or bi-weekly payouts upon reaching a $5 threshold through Paxum, Paypal, Webmoney, Wire, USDT,. - Page 28 of 103. In today’s case we again drive. Conversion Flow. Adsterra allows separating traffic to Mainstream vs Non-mainstream (or explicit. by Adsterra Team April 12, 2023. From 20 people in 2013, Adsterra grew to about 150 in 2020. Step 9: Add your direct link to all concerned images and hit apply. Unlock high-quality CPM, CPC, and CPA traffic from 28K+ direct publishers. Traffic type: Popunder CPA from Adsterra Affiliate network: Adsterra CPA Network Offer to advertise: All traffic Utility GEO: GB Time period: 01. The possible hindrance is that Epom has fewer advertisers than some networks on this list, e. Most affiliate or CPA networks use Postbacks to produce reports on conversions. Read articles related to Advertisers and affiliate marketers on the Adsterra blog. It might be a bit slower during peak hours. Updated over a week ago. – Verticals: White-hat. Join Galaksion and Claim Your Bonus. Profit: $904. Stay with us, and your earnings will come fluently! When you need to report conversions that happen while your CPA campaign is running, the most up-to-date solution is using Adsterra S2S tracking. SmartCPM is a pricing model that automatically adjusts bids for each ad placement depending on the competition. Cara pembayaran dan minimal payout dari Adsterra adalah : PayPal, Payza, Bitcoin, Wire Transfer, Webmoney, Paxum, Skrill, dan ePayments minimal $50. Add your Voluum, Binom, Cake or other tracker to control all CPA conversions. Conversion flows are: CPL, CPI, CPS, SOI, DOI. Find more insights on bidding and targeting, post-optimization, creating whitelists and setting custom bids on placements. In-house. Additional features of Adsterra for affiliates include global and custom postback campaigns’ history, a. Many of the publishers are affiliates who are looking for ways to add to the income they collect from affiliate links. The following two criteria are supportive of the main one: eCPA or the average cost per conversion; number of conversions. Network Adsterra; Niche/Product Types:Hello friends today in this video I will show you Adsterra Earning trick. 1. If your users convert into many actions, the cost of your traffic will increase, and advertisers will pay more, and the eCPM will go up. CPA traffic comes as number one on any advertiser’s wishlist. Offer: All traffic VPN . Why choose us? – 200+ tes. VPN, Utility and Software. Cyprus. Join and earn now!Adsterra is a powerful online advertising network for brands, agencies, and media buyers. what are the CPA/CPS rates of Adsterra ad network? Cost per action rates depends upon Any action done by website visitor whether it is the completion of a survey, Registering for any site or service or a sell. CPA Network. To Contents ↑. Algo-Affiliates is The Leading Performance Marketing Affiliate. Super Social content locker. For advertisers, Adsterra has a host of features and ad formats available at disposal. by Adsterra Team May 18, 2022. Why choose us? – 200+ tested high converting offers. Spent in Adsterra in total on all days $1498,2. Adsterra is a well-established adult CPA network founded in 2013, and trusted by over 30,000 advertisers and publishers worldwide. First, check the general information. VPN case study summary. To Contents ↑ CPA vs. You can always use handy tooltips, take a quick onboarding tour, or watch a brief video that will guide you through the advertising self-serve platform's features. This kit will contain in-depth information about your site and its traffic, e. ” You need to stay away from such offers and work with proven CPA networks, where such promises are prohibited. Let’s assume there are 3 websites (aka 3 traffic sources) that compete for the offer. Adsterra is an advertising network used by more than 30K publishers and advertisers globally. One can get a large number of sales, leads, visitors or conversions through their High-Quality Traffic. LIMASSOL, Cyprus, June 14, 2023 /PRNewswire/ -- Global advertising and CPA network Adsterra is expanding its footprint in Latin American countries, particularly Brazil. We at Adsterra strongly object to this point of view. Adsterra 是一家推崇“关怀合作伙伴”的全球性广告和 CPA 联盟，“关怀合作伙伴”理念在于为我们的注册用户伙伴提供 多种收益方式、坚持用户需求导向、保证安全可持续的回报资源 ，Adsterra良好的声誉受到全世界联盟客、初创企业家和需求经理的认可. It is the ratio of clicks on an ad placement (say, banner) divided by the total number of impressions. Adsterra’s CPA network provides access to 200+ selected offers from direct Adsterra advertisers. This means that publishers targeting these countries may earn more revenue for every thousand impressions of the ads they display. Advertisers. LanderLab. 2. Get the invite link at your dashboard, spread the word around, motivate people to join, and get 5% of the income of your referees regularly!Kishwar Shahzad: $1,300 Daily Adsterra Earning Trick With Direct Link. It does not have any visual format, only an URL. It enables you to automatically remove ad placements and exclude those that produce fewer conversions or cost too much. The dashboard is intuitive and easy to use. In order to ensure that your payout is processed promptly, we kindly request that you provide some details specific to your chosen payment method. Here is what you need to ask. 98. E. Enjoy high conversion rates of up to 10% and great payout rates. Adsterra Network is a leading digital advertising company that offers performance-based solutions for advertisers and media partners worldwide. In other words, they pay for actions, not for ad impressions. One of them shared a case study of getting $3,000 in pure profit from just one deal. Its emphasis on cost-per-action (CPA) marketing campaigns is one of the reasons why so many marketers, website owners, and even media agencies find it so attractive. I am unsure about: I tried Adsterra once a long time ago, but it didn't work out for me. Why choose us? – 200+ tested high conv. com . Advertisers and Affiliates may choose. You can buy Adsterra Popunder traffic with CPM or CPA pricing. The company was founded in 2013 by professional affiliate marketers and. Adsterra is a leading pop-under ad network known for offering excellent CPC rates and unparalleled customer support, available 24 hours a day, 7 days a week, in multiple languages. Read about Top CPA Offers and other affiliate marketing and website monetization topics on the Adsterra blog. Adsterra is an advertising network that claims to enjoy more than 25 billion impressions a month. Click the. We provide an advanced yet easy-to-use advertising and traffic monetization platform. Sign up with Adsterra to connect your campaigns to the tracking system and generate a postback URL. Adsterra appeals to the advertisers with a range of high-end advertising banners. Also Read 👉 Reach your Target CPA with Adsterra CPA Goal: Great ROI? Additionally, advanced targeting options enable advertisers to reach the most relevant audience based on criteria like country, language, operating system, and device type, ensuring that their ads are shown to users who are most likely to engage with them. Founded in 2013, Adsterra is now a global ad network trusted by 30K+ advertisers and publishers worldwide. Discover up to 200 trending CPA offers with a proven conversion track record. . Adsterra is now testing bank transfer payouts in local currency. CPA offer testing techniques. if your traffic is clean and the network cant optimize your traffic so it converts its the. , Adsterra and Google AdSense. 4. Adsterra delegates come as an energized team of eight experts. Best Traffic and Offers Top Affiliate Offers, Traffic Slices, and Ad Creatives for Your Campaigns in 2023. A bunch of Lazada offers available at Adsterra CPA! Ever tried running E-commerce offers on “Black Friday”? Oh boy, you are in for a treat! Go ahead and try some of the best converting offers at Adsterra CPA Network! _____ Aaaaaaand that’s concludes our today’s announcement!Adsterra is a friendly and flexible advertising network, a perfect Adsense alternative, serving over 30 billion ad impressions worldwide per month. Below you will find a list of pages with a brief description. Adsterra CPA Goal is not a bidding model. Social and mobile app traffic We partner with social marketers or affiliate marketers who know how to monetize social media followers, whether from Facebook, Pinterest, Instagram, TikTok, or Snapchat, through affiliate. Compare offer payouts, preview landing pages, check offer details and more. Announcements. jain@adsterra. Adsterra CPA is a multi-vertical global CPA network that provides exclusive and direct offers to affiliates of all types, including those with only a single landing page. Instead, it is an optimization algorithm that can be applied to CPM or traffic. Affiliate Marketing & AdvertisingGuides and Tutorials. So they set a CPM rate of $1. SmartCPM is a pricing model that automatically adjusts bids for each ad placement depending on the competition. This token will allow various applications to access your Adsterra account’s data without sharing your credentials. Metrics Chartered Accounting is a cloud-based accounting firm founded in Victoria, BC. Adsterra е свидетел на много примери за това как CPA Goal успя да помогне на своите рекламодатели: например позволи на местен онлайн бразилски магазин да увеличи възвръщаемостта на инвестициите. Adsterra is famous for its partner care approach that has been praised many times on Trustpilot and other rating agencies. If you’re in search of massive. Adsterra offers the following payment options: Bitcoin, PayPal (Hyperwallet*), Tether (ERC20 and TRC20), Wire transfer, WebMoney and Paxum. Income: $1318. 4. 6 trending display ad networks for advertisers. Ui moderate has many new and improved features in its latest version. Today we are a well-known brand with a powerful reputation, recognized by many bloggers and affiliates as one of the best adtech platforms in the industry. Advertisers can access a wide and diverse pool of traffic sources through Adsterra’s partnerships with over 12,000 direct publishers. Adsterra is best known as a display advertising network but also runs one of the best CPA networks. Adsterra provides an advanced yet easy-to-use advertising and traffic monetization platform empowered with A-class partner care for private and corporate media buyers and sellers. Written by Support Adsterra CPA. How to Buy CPA Traffic With Adsterra SSP: Ad Formats, Offers, Flows. English. This full-page ad gives incomparable opportunities to demonstrate. JUMP TO DEALS. Adsterra advertising platform and network can reach a wider audience and ultimately boost your profits. Adsterra Results and Insights. by Chisom Maduonuorah October 9, 2023. Adsterra Ad and CPA network and our friends affLIFT Forum invite you to join an epic competition. You won’t drown in the multitude of offers here, as the platform aggregates only those that proved to convert on Adsterra traffic (over 18K of direct traffic sources). The advertisers will be running high quality. Minimum traffic: 500,000 monthly impressions. Test budget spendings depend on the volume of traffic received and the system’s average eCPM per each geo you target. We provide an advanced yet easy-to-use advertising and traffic monetization platform. A passionate blogger, Meng Sokseny from Cambodia creates killer content on multiple hot topics. by Adsterra Team April 12, 2023. 8000+ Clicks A Week Via Direct Link Monetization. Using Adsterra’s API, advertisers are able to launch and stop campaigns,. A game changer, CPA Goal differs from its analog, Target CPA, by a more tailored traffic optimization. Adsterra is a powerful online advertising network for brands, agencies, and media buyers. It works with 21K+ direct publishers and 13K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals. In the Adsterra News and Updates section, we share new features' releases and core updates. Founded in 2013, Adsterra is now a global ad network trusted by 30K+ advertisers and publishers worldwide. Click SUBMIT to start a test campaign. you said adsterra is cpa but in this month i dont have any earning for cpa. Everad. Cost-per-click (CPC): The advertisers pay for each click on their ads. , signup or subscription. CATEGORY Software. Navigate to the. With over 20 targeting settings, you deliver ads to the best-matching audiences. Impressed by the network's good. You spend less when there's no need to bid higher while never jumping over the payout cap you set. Adsterra CPA Network is renowned for a great selection of VPN, software and utility CPI offers with increased payouts. Unlock. Best Traffic and Offers. Pay-to-Join Initiatives Adsterra’s Head of CPA Department, Aina, is sharing her expertise of trends handpicking and testing. Top 10 landing page building platforms for affiliate marketers. CPM (Cost Per Mille) is a model where you are paid for every 1,000 impressions of an ad. $54,6M: that’s how much Adsterra publishers earned in 2021. 6. It serves over 1 billion impressions daily. If you are searching for how to Adsterra earning trick then you are here in right v. LanderLab is one of the most sophisticated lander builders currently available. I chose the offer from the N website and decided to send IN traffic. $ 0. Let’s start with a little excuse for this “Adsterra earning trick” clickbait headline. It works with 12K+ direct publishers and 8K+ brands, affiliates, media agencies, and ad networks. It works with 21K+ direct publishers and 13K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals. See the most powerful affiliate marketing tools explained step-by-step. CPA Goal. Fortunately, affiliate scams like this are easy to spot because they usually demand a large upfront payment in exchange for a “guaranteed, 100% effective money-making scheme. Although pretty clear, let’s examine the main fields one by one. Insights from Adsterra's Head of CPM/CPC: Unveiling Affiliate Marketing and Advertising Trends In just under 10 minutes, gain a wealth of pure insights from Adsterra's Head of CPM/CPC, Mikhail Zhukov. Our sites: Affpaying Affdaily. 12 de agosto de 2016. Local payment methods. When he does — we receive the. CPA marketing stands for cost-per-action marketing. Adsterra | 5,352 followers on LinkedIn. Affiliate marketing and affiliate lead generation are related but not synonymous. As CPA networks go, CPAlead focuses on both mobile and desktop offers, but they have a strong leaning towards mobile. Go to Adsterra Advertisers. Best private offers for trusted partners. (250) 388-7879. 12 de agosto de 2016. Over the years, it has established itself as a reputable and competent ad network serving advertisers and publishers across an array of verticals and 248 GEOs. Adsterra CPA is a professional CPA affiliate network with only the best offers from reputable advertisers. Benefits for Publishers. The CTR will be 14% which is a great result. OS type: iOS, 13. Navigate to the Tracking tab and then click Conversion Tracking. Run This Offer DESCRIPTION. We would like to show you a description here but the site won’t allow us. Adsterra CPA Network / Adblocker. Step 10: Click the blue Submit button and input your unique name in the site address tab to publish your work. Targeting. Adsterra is a powerful ad platform for brands, agencies, solo marketers, and media buyers. In the dating example above my campaign performed better when running on Non-mainstream traffic. Many YouTubers use it to share exciting tips for making big bucks with our ad network. . Adsterra Can Monetize Any Of Your Traffic: Desktop & Mobile Website Traffic: If you have a website or niche blog Adsterra has all the solutions you need Social & Mobile App Traffic: Adsterra partners with social & affiliate marketers who know how to monetize social media followers from Facebook, Pinterest, Instagram, TikTok, Snapchat. Adsterra is a global advertising network connecting. We object to all existing and possible Adsterra malware and. by. Stay with us, and your earnings will come fluently!When you need to report conversions that happen while your CPA campaign is running, the most up-to-date solution is using Adsterra S2S tracking. Adsterra Earning Model. Cost Per Action (CPA) is an affiliate revenue model in which vendors pay affiliates a fixed commission (per action). The network charges the advertisers via these ways: Cost-per-action (CPA): Pay for every suggested user action, e. Adsterra CPA Network is believed to be one of the most professional in terms of customer care. Left-side panel helps you navigate from one page to another. A possibility to choose between slots and game types, etc. Benefits for Advertisers Why choose Adsterra Pricing Models CPA, CPC, CPM and more Self-Serve Platform Scale and optimize campaigns flawlesslyWrite a ReviewJoin Now. From audits to tax returns, obtain a strata service quote today by completing our online Strata Quote Request, or or call us at 1-888-746-3188 for more information. Add your Voluum, Binom, Cake or other tracker to control all CPA conversions. - Page 2 of 2. A complex conversion requires more thorough work on the campaign. It is a world-renowned brand with a good reputation, recognized by many bloggers and affiliates as the best Adsense alternative and one of the best adtech platforms. They help advertisers meet their KPIs and grow ROI, while publishers maximize eCPM with our easy-to-use advanced traffic solutions and the team in the industry. Recently, I wrote a case study for the adsterra traffic network, which will be published soon. The. SIGN UP as the Adsterra advertiser. Adsterra CPA Network is a source of tested and high-converting offers for affiliate marketers that streams luxury payouts. Referral Program. Adsterra CPA Affiliate Network is an international affiliate network for professionals with battle-tested offers and specializing in the CPA monetization model. Meet Adsterra at Affiliate World Global 2022 and get all your goals checked with our advertising capacities and CPA offers. Blogs – best for blog owners. To Contents ↑. <br>It offers a broad range of ad formats and payment options, fast. On the other hand, Adsterra gives to users direct links as an option method to start that action. Updated over a week ago. You can apply this URL to texta, images,. Minimum traffic: 500,000 monthly impressions. For example, if you are choosing CPM format and you receive 50k pageviews every day and you are getting $2 for every 1000 views (CPM Rate), you will be making $2X50k. Operating across Canada using an entirely web-based, paperless service, Metrics is. We connect advertisers and publishers of all sizes and from anywhere in the world, helping them to grow their capital🎯 | Founded in 2013, Adsterra is now a global ad network trusted by 30K+ advertisers and publishers worldwide. A panelist and keynote speaker at the top Brazilian conferences, Mikhail. Join and earn now! Adsterra is a powerful online advertising network for brands, agencies, and media buyers. 01-$3 I believe this campaign will be successful because: I haven't tested the Adsterra CPA Network as of yet but i heard good things about it I am unsure about: So I haven't tested out the network trying new things. First of all, you need to create a unique token. You can rely on Adsterra when you need to buy CPM, CPC, or CPA traffic from 248 GEOs. Adsterra’s ad formats for the eCommerce vertical Popunder ads . com. , to guide you through the most challenging though exciting part of buying traffic, your first Adsterra campaign setup. Many actions were taken to achieve the expected result; these actions lead to success.